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07.07.07
Pun post
Recently we were contacted by a publisher looking for examples for a book about postcard design. Our initial reaction was that we’d done very few postcards, apart from our Send a Letter project. Then we remembered a set of ‘Pun Post’ that we’d developed at the same time as Send a Letter, in 2005.
Digging them out again prompted us to finally photograph them and give them a proper airing. Our only rule was to illustrate a whole bunch of really groan-inducing post-related puns. Originally we were just going to do a few. Then it got a little out of hand. 
For example we thought recycled postcards based on found scraps would make good junk mail. 
Bubble wrap seemed to make the most logical Airmail. Then we started to think about sets. 
These of course (plus the one at the top of this post) are Direct Mail. 
These? French letters. In French type, obviously. 
God seemed the most appropriate illustration for Address unknown.
Originally we liked the idea that some of the cards would be hand finished (the reality of doing hundreds of them ourselves sank in rather too late). 
So hundreds of copies of Drop me a line had to be individually stitched. 
Each Hot mail was hand burnt. 
Each Postal strike had a hand applied match.
Plastic insects were glued on for Fly post. 
Each Scratch card was personally gouged. 
Every Mail shot was drilled, one by one (physically shooting them took up too much time). 
Some, like this one, Goal post, were left blank (so you could write in your own objectives)... 
...or mark (for Post Mark). Some just used found vernacular graphics that we simply stuck on... 
..like these two examples of Mail Order. Some were just gratuitously designer, or obscure (or both).
Postscript 
Post it 
Registered post 
Free post 
E mail 
And Post box. One of our favourites was this, Internal mail, made from envelopes turned inside out then hand stamped accordingly. This one did seem to confuse people, it’s true. 
The set looked like this. There are more, but you probably get the idea. 
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