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02.04.09
So Very Fooled?
Well, perhaps not. Yes, we have to admit that yesterday’s wholesale re-brand of US Telecoms behemoth Verizon was indeed an April fool. In case you haven’t seen or read, there are 150+ hilarious comments on Brand New about the project, varying from ‘I knew it was a joke immediately, but I still allowed myself to hope for a little while’ to ‘It'll be interesting to see how something so aggressively European fares in the States. Pat on the back to Verizon for taking the risk’ to ‘With all the established brands changing up their logos (pepsi, kraft foods, walmart to name a few) I am unsure whether this is really an April 1st joke or not. I wouldn't put something like this past Verizon' to ‘I don't think any studio would go to such an effort for an April Fool's joke...’ Just to assure all our readers, no we didn’t spend weeks on this work, and yes we did borrow a few pics from The Sartorialist (thanks, hope no-one is offended, lovely pics by the way). And yes it would be great if a company like Verizon would do something like that, wouldn’t it? Anyway, back to work everyone.
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Thought for the week is a regular posting-place for the visual and verbal observations of London design consultancy johnson banks.
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