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16.04.09
‘Slapped together without much care or thought’
BBH’s crowspring experiment, as discussed this week, seems to perplexing them as well. Quoted here from their BBH Labs blog: First, many of the designs being presented seem to be slapped together without much care or thought. As a client, it is taking considerable time to filter through, which adds a cost to the bottom line of my company. Well, there’s a surprise. And this: The bigger issue I have is fair remuneration. The Crowdspring design process is fully transparent and this is great. When I comment on my likes and dislikes regarding a specific design, other designers take note and follow suit, sometimes, very literally, borrowing the basic typography of one designer and then building off it. Fantastic from the client’s perspective: I’m getting the best of the individual and the best of the crowd - all for one price! Now the problem is that I can only award one person the job and it isn’t fair for me to reward that person 100% for work that may have been built off another person’s work. Given that our ‘dollar per idea’ prediction has very nearly happened, it’s hard to feel sorry for the BBH Labs team having to sift through the entries, and decide on a winner. Hurry everyone, the ‘competition’ ends tomorrow. Only 1337 designs in the pot, as of today.
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