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24.04.09
From the archive: Paper Advisory Service Posters
As a general rule, we’re not too concerned with looking backwards. Any design company that spends any time resting on their laurels (especially at the moment) is asking for trouble, after all.
But a few nice links from elsewhere, and the rise and rise of great sites dedicated to typography made us dig out the the slides for what is now a really old set of posters (mid-nineties, we think). They were done for a then substantial paper client. Mind you, didn’t everyone have substantial paper clients then?
We’d agreed that the best way to get the message out for their new paper advice service was a set of posters that spelled out what was on offer, all written ‘with’ their paper. Or using the machinery of bookbinding and sample-making. So here’s ‘dummies’, for example. 
Actually easier said than done. It was all very well doing a few quick visuals but getting them photographed nicely and working together was much trickier than we thought. And the shadows were very tricky (all pre-computer of course and involving countless hours of expensive repro). Here are a few edits. Always liked the corrugated letters. 
And some more of the posters themselves, ‘samples’ and ‘help’. 
Just looked it up: they date from 1994 and were done for James McNaughton Paper, photography by Martin Barraud.
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