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04.11.09
From the archive: the ‘still a good idea’ sale
For some reason, in early 2004 we skipped the whole Christmas card thing and sent everyone a ‘still a good idea’ sale catalogue. A really weird idea, with re-photographed, unused ideas. We found a copy in a plan chest yesterday. Some of the thoughts are still quite strange. Such as this imagery about polluted cities (starting with London). 
Or this idea about making more of local heritage. 
Or this thought that the ‘serving suggestion’ often featured on packs could indeed be the brand itself. 
Or (in a similar vein) perhaps you could brand everything the size it actually was. 
Or this still quite neat idea of an inside-out book. Ideal for Rachel Whiteread, we always thought. 
It’s fair to say that most of these ideas are still unused. Funny that.
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