There’s an interesting online discussion on Mozilla’s project blog of the various twists and turns of the rebrand we have recently carried out together.
It features quite a few of the explored, yet rejected routes, plus several of the working ideas that led us slowly to the final route. There are a few quick glimpses below of that work – go here to read the full story.
How we started to use copylines next to the mark
Another idea we tried: basing the identity on the ‘selection’ of a word
Looking at ways to give the type block a bit more oomph
