Throughout the noughties, the Victoria and Albert Museum (V&A) in London held a Village Fete' in its central square. The 'twist' of the annual event was that every stall was run by designers and architects.
When we were invited to take part, we wanted to mark the occasion with a good theme, and to offer some unique 'product for sale'. Our idea came fairly quickly - to run our own version of the British Post Office. But then we needed something that visitors could write their letters and notes upon.
During our discussions, the idea of 'sending a letter' came up, and this swiftly turned into the idea of stamping 26 separate, postcard-sized letters out of thick coloured card. These were available as either bound alphabets, or as single letters.
Shown above is a selection of the letters before collation.
And below, a glimpse of how visitors used them.
We continued to sell the letters for years after the event, reprinted the entire set a year later in new colours and fulfilled a major order from a Japanese department store for hundreds of sets.
Awards
- 2006 D&AD | Graphic Design / Greeting Cards, Invitations & Stamps | Wood Pencil
- 2006 D&AD | Typography / Graphic Design | Wood Pencil